Friday, 10 February 2012
Wednesday, 1 February 2012
Turkey broadens its appeal to the other British Tourists
For many years Turkey and its holiday locations of Bodrum, Fethiye, Antalya
and Istanbul to a degree
have attracted tourists from the UK on its value for money, or cheap and
cheerful to be more accurate. While this
image has brought the volume of tourists to Turkey, it has to be said it has
not brought the most profitable side of tourism.
Things are changing though as more affluent visitors from
the UK are starting to wake up to it’s more luxurious offerings and Turkey is
starting to prise some of the visitors from the usual haunts of the rich or at
least moderately rich and famous. Recent reports from the Turkeys 5 star and
quality Boutique Hotels are finding an increase in numbers from the UK, while
still not at the level of the Russians, Scandinavians, Germans and Middle
Eastern which are the main stay of visitors, it is a trend that is to be
encouraged to further with companies such as Luxury Holidays in Turkey
providing and alternative for the more discerning visitor.
Ali Kizildag General
Manager of The Calista
Luxury Resort “ says last year we
saw a small increase in the number of British visitors although the main of
visitors are from the Scandinavia, Russia and the Middle East. Ali Kizildag
goes on to say “without exception everyone who came from the UK we asked about
for their views on Turkey before they arrived, and they all said how pleasantly
surprised they were to find the high standard of Hotels, Restaurants and
facilities available.
While Istanbul appears to have the most number of UK visitors
at the higher end of the Tourism spectrum other locations are still widely
ignored, apart from a small number in places such as Belek and parts of Bodrum . A 500 bedroom Hotel in Belek which did not
wish to be named had strong views and said we see some of the British that come
to Turkey and quite honestly we would not want them in our Hotel our clientele
expects to be able to enjoy a relaxed and pleasant atmosphere without the
overly drunk and boisterous British. We see and hear of places like Kusadasi ,Gumbet-Bodrum
and Altinkum which he described as not Turkey but British. Going on to say who decent
would want to be surrounded by all the drunkenness aggression, decent people
just want a nice relaxed holiday and atmosphere.
Until now the main problem for the UK, in respect of Turkey,
is the image that has developed over time and the lack of options actually
available when looking at the more luxurious end of the tourism market. The cheap
price tag label with the majority of UK visitors will no doubt remain whilst it
appears the majority of UK tour operators stick with price conscious Brits and it
has to be said Turkeys own UK promotional activity which has definitely been aimed
at this end of the market. Maybe this is not a reflection on Turkey but a
reflection of how the UK is perceived?
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